In a significant move to enhance the digital landscape of the real estate industry, CVN WebDev is excited to announce that we are now onboarding clients for their innovative, RESO-based real estate websites. This strategic development aims to empower real estate professionals with cutting-edge web solutions that adhere to the Real Estate Standards Organization (RESO) protocols, ensuring a seamless and standardized experience for users.

Revolutionizing Real Estate Web Solutions

With the integration of RESO standards, we are setting a new benchmark in real estate website development. These standards, which include Data Dictionary and Web API, facilitate better data sharing and interoperability among real estate systems, providing a more cohesive and efficient user experience.

Key Features of RESO-Based Websites

1. Enhanced Data Interoperability: Adopting RESO standards ensures that your website develop can easily communicate with multiple listing services (MLS) and other real estate platforms. This interoperability allows for real-time updates and accurate information dissemination.

2. User-Friendly Interface: The new RESO-based websites are designed with user experience in mind. Intuitive navigation, fast loading times, and mobile responsiveness are some of the key features that make these websites stand out.

3. SEO and Marketing Integration: Understanding the importance of visibility in the digital space, CVN WebDev integrates robust SEO and marketing tools into their real estate websites. This helps real estate professionals attract more visitors and convert leads effectively.

4. Advanced Property Search: Leveraging RESO’s standardized data, these websites offer advanced property search functionalities, making it easier for users to find properties that meet their criteria. Features such as filtering by location, price range, property type, and amenities enhance the search experience.

5. Secure and Compliant: Security and compliance are paramount in real estate transactions. CVN WebDev ensures that their websites are built with the highest security standards and comply with all relevant regulations, providing peace of mind to both clients and their customers.

Why Choose CVN WebDev?

CVN WebDev brings a wealth of experience and a proven track record in web development. Their commitment to adopting industry standards like RESO demonstrates their dedication to innovation and excellence. By choosing CVN WebDev, real estate professionals can expect:

• Tailored Solutions: Customizable website designs that reflect the unique branding and needs of each client.
  
  
• Expert Support: Ongoing technical support and updates to keep the websites running smoothly and efficiently.
  
  
• Competitive Pricing: Cost-effective solutions without compromising on quality or functionality.

Early adopters of RESO-based real estate websites have already started to see the benefits! 

Get Started Today

CVN WebDev is now open for client onboarding. Real estate professionals looking to elevate their online presence with a state-of-the-art, RESO-compliant website are encouraged to get in touch. To learn more about the services offered and to schedule a consultation, Contact CVN WebDev

In a rapidly evolving digital world, staying ahead of the curve is essential. With CVN WebDev’s new RESO-based real estate websites, professionals in the real estate sector can do just that, providing their clients with an unparalleled online experience.

The real estate industry has potential for significant advancements in how property data is managed and accessed. Traditionally, real estate professionals have relied on RETS (Real Estate Transaction Standard) and IDX (Internet Data Exchange) for managing MLS (Multiple Listing Service) data. However, a newer standard, RESO (Real Estate Standards Organization), is gaining traction and promises to revolutionize the way MLS data is handled. In this section, we’ll delve into what MLS RESO is, how it differs from RETS/IDX, and the benefits it offers to real estate professionals.

What is MLS RESO?

RESO stands for Real Estate Standards Organization, which sets the standards for how real estate data is shared and utilized. The RESO API (Application Programming Interface) is designed to modernize and streamline the process of accessing and managing MLS data. RESO focuses on interoperability, making it easier for different systems to communicate and work together.

Key Differences Between RESO and RETS/IDX

1. Technology and Standards

   • RETS: Established in 1999, RETS is an older standard for data exchange that uses XML (Extensible Markup Language). It has been the backbone for many MLS data transactions but is becoming outdated.
   • IDX: IDX refers to the policies, rules, and software that allow MLS data to be displayed on real estate websites. It is often used in conjunction with RETS.
   • RESO: Introduced to replace RETS, RESO uses modern web standards like JSON (JavaScript Object Notation) and RESTful (Representational State Transfer) APIs. This allows for more efficient data exchanges and better performance.

2. Ease of Use and Implementation

   • RETS: Implementing RETS can be complex and time-consuming due to its outdated technology and lack of standardization across MLSs.
   • IDX: IDX is relatively straightforward but depends heavily on RETS for data feeds.
   • RESO: RESO APIs are easier to implement and integrate with modern web applications. The standardized approach ensures consistency and reduces development time.

3. Data Access and Management

   • RETS: RETS requires real estate professionals to go through data brokers, adding an extra layer of complexity.
   • IDX: While useful for displaying property listings, IDX systems can be limited by the quality and format of data provided by RETS, namely in requirements to implement via iframe, wrapper or shortcode. 
   • RESO: RESO provides direct access to MLS data, eliminating the need for intermediaries. This leads to not only more control over how data is used and displayed but from a SEO perspective an authoritative first hand MLS data providor .

Benefits of Using RESO

1. Improved Performance and Efficiency

   • The use of modern web standards in RESO results in faster data retrieval and better overall performance for real estate websites and applications.

2. Better Integration and Interoperability

   • RESO's standardized API ensures that different systems can easily work together, making it easier to integrate various tools and platforms used by real estate professionals.

3. Enhanced Data Quality and Consistency

   • RESO's standardized approach ensures that data is consistent and accurate, improving the quality of information available to real estate professionals and their clients.

4. Future-Proofing

   • As technology continues to evolve, RESO is designed to adapt and incorporate new advancements, ensuring that real estate professionals are always working with the latest tools and standards.

5. Authoritative Data Provider

   • RESO's is not reliant on 3rd party data providers that give you data streams in iframes that google can not read at all, wrappers that have structural and technical SEO problems, or Shortcodes in which google can see where the data was provided making you a 3rd party data provider.  

While RETS and IDX have served the real estate industry well for many years, RESO represents a significant leap forward in how MLS data is managed and accessed. With its modern technology, ease of implementation, and numerous benefits, RESO is poised to become the new standard for real estate data management. By adopting RESO, real estate professionals can enjoy improved performance, and a competitive edge in an increasingly digital marketplace.

From Outdated Website to Top-Ranking Listings

When we took on a RESO project for Charleston Real Estate Agent Sarah Worel, her website was over 10 years old. The site had virtually no SEO efforts behind it—no maintained Google Business listing, no local business listings, no blogging, zero backlinks, and minimal Facebook posts on her personal page. The previous web developer and real estate marketing firm that handled her website had gone out of business, leaving us in a unique position to develop an IDX broker website for a different agent with a similar background story. Despite our efforts, that website did not rank in the top 100 after the initial build and start of area build-outs.

So, how did Sarah’s website perform with our RESO implementation?

1. Top Ranking MLS Listings: Individual MLS listings on Sarah’s website often rank in the top 10. She is consistently in the mix with the top 20 national brands including Zillow, Realtor, Trulia, Redfin, and others. Typically, the only local agents, teams, and agencies to rank higher are those that have listed the property as the selling agent.

2. General Area Pages Performance: Sarah's general area build-out pages sometimes rank 1st or in the top 10, with stable rankings in the upper 20s to low 50s for various housing types such as condos, townhomes, houses, golf properties, and waterfront properties. Sarah's best showing is a stable 9th to 13th rank (1st page) for "golf properties for sale Hanahan SC." We expect these rankings to improve as off-page SEO efforts start and we continue to build out more area pages on a schedule optimized for Google SEO, leveraging overall weighted average and link juice effects. Typically, only national brands and a small handful of local agencies that have invested significant time and money in SEO efforts outrank her.

3. Optimized New Releases: Sarah's releases of new area build-out pages, on an optimized time frame, often make the top 3 of Google mobile Chrome suggested relevant searches at the bottom of the first page. This is a highly sought-after spot given Google's own marketing efforts to promote these spots and thier suggested search feature.

Implementing the RESO API system provided Sarah’s website with a significant SEO advantage, transforming it from an outdated site to a top-ranking competitor. This success story highlights the power of RESO in providing authoritative data directly from the MLS, surpassing traditional RETS/IDX systems that rely on third-party data providers.

In real estate, there is no silver bullet that will make you number one in Google rankings overnight. It’s a highly competitive market with several thousand agents, a couple thousand brokers, and numerous well-known international firms all vying for top spots in any given market. Many invest hundreds or even thousands of dollars every month into SEO. There’s no magic carpet ride to the top, folks.

Here's where I'd love to say... "Until RESO-based websites by CVN WebDev!" But that's only partly true. In reality, RESO is a tool for acquiring and displaying MLS data directly from your local MLS Board. CVN WebDev didn't invent RESO but secured approval for the first agent-based implementation in Charleston, SC, in July 2023. Properly implementing RESO into your website will significantly improve SEO, giving you a competitive edge and a better starting position for the long-term SEO strategy.